PERSUASIVE TECHNOLOGIES
Persuasion is about influence. It is about tempting change through emotional connection, through knowing the audience and through relatable stories/contexts.
AR & AI within an existing 'safe' space
The persuasive power of AR & AI tools lie in their ability to create immediacy and relevance. The loci of control and interaction is shifted through situated simulations within the control and environment of the user. The space matters - blended reality and content is projected or placed into the user's physical space, where they already feel safe.
A COMBINATION OF AR & AI
AR is transforming learning by bringing passive learning and training materials to life through immersive experiences that are flexible, interactive and engaging. AI builds what is needed for the AR immersive experiences in real time and in an adaptive manner
IKEA's AR/AI kitchen of 2025
Aim to educate people of sustainable eating and energy use within the home.